Trusted Customer Data. Across Every Salesforce Cloud.

Incept applies Informatica's data quality, MDM, and governance capabilities to Salesforce environments, solving the data problems that Salesforce implementation alone does not address. Every accelerator includes a No Cost 100 hour POC on your
actual data.

Talk to a Salesforce Data Expert

[EVERY ACCELERATOR INCLUDES]

100 Hours. No Cost. On Your Data.

Every accelerator in our catalog comes with a No Cost 100 hour POC, configured against your
actual Salesforce environment. Real rules. Real integration. Real results. Before you commit
to a full engagement.

[Accelerators]

Ready-to-Deploy
Accelerators for Every Salesforce Data Problem

Each accelerator is a pre-built, production-tested package combining Informatica IDMC capabilities with Salesforce integration. Scoped, configured, and delivered in weeks, not months. Across every Salesforce cloud.

CDQ Address Validation

SALES CLOUD

Bad addresses in Account and Contact records cause failed deliveries, inflated shipping costs, and unreliable territory assignments. Reps do not trust the data, so they maintain their own spreadsheets.

Timeline: 4-6 weeks | Modules: CDQ | CDI | CDGC | Tableau

Email and Phone Validation Cleanse

SALES CLOUD

Invalid emails tank campaign deliverability and hurt sender reputation. Dead phone numbers waste rep time on outreach. Neither is caught by native Salesforce validation.

Timeline: 3-4 weeks | Modules: CDQ | CDI | CDGC

Account/Contact Deduplication

SALES CLOUD

Duplicate accounts and contacts mean reps step on each other's deals, forecasts are inflated, and the same customer receives multiple outreach sequences.

Timeline: 5-6 weeks | Modules: MDM | CDQ | CDI | CDGC

Lead-to-Account Matching

SALES CLOUD

New leads arrive but are not matched to existing accounts. Reps waste time researching. Marketing cannot attribute pipeline to existing accounts.

Timeline: 4-5 weeks | Modules: MDM | CDI | CDGC

Customer 360 for Case Routing

SERVICE CLOUD

Service agents see fragmented customer data across multiple systems. They cannot tell if a caller is a VIP or what products they own, leading to transfers and repeat contacts.

Product Hierarchy Sync

SERVICE CLOUD

Product data in ERP does not match Service Cloud. Entitlements are wrong. Knowledge articles are not linked to the right product versions.

Timeline: 5-6 weeks | Modules: MDM | CDI | CDGC

Audience Hygiene

MARKETING CLOUD

Marketing sends campaigns to dirty lists. Emails bounce, reducing sender reputation. Segmentation is based on duplicate or outdated contacts, wasting budget and skewing analytics.

Timeline: 4-5 weeks | Modules: CDQ | CDI | CDGC | Tableau

Consent and Preference Hub

MARKETING CLOUD

Consent data is scattered across systems. A customer opt-out in one cloud does not propagate to others, creating GDPR and CCPA compliance risk.

Timeline: 6-8 weeks | Modules: CDGC | MuleSoft | CDI | Tableau

Product Data Syndication

COMMERCE CLOUD

Product data is inconsistent between ERP, PIM, and Commerce Cloud. Customers see wrong descriptions or pricing. Product launches are delayed by manual data entry across systems.

Timeline: 6-8 weeks | Modules: MDM | MuleSoft | CDGC | CDI

Supplier/Vendor Data Quality

COMMERCE CLOUD

Bad supplier data causes fulfillment errors, incorrect pricing, and compliance gaps. Duplicate vendor records lead to split purchase history and missed volume discounts.

Timeline: 5-6 weeks | Modules: CDQ | MDM | CDI | CDGC

MuleSoft API-Led Connectivity Layer

CROSS-CLOUD

Each Salesforce cloud has its own point-to-point integration to IDMC, creating complexity. There is no reusable API layer. Adding a new cloud means starting from scratch.

Timeline: 6-8 weeks | Modules: MuleSoft | CDI | CDQ | MDM | CDGC

CDGC Governance Overlay

CROSS-CLOUD

Integrations exist but nobody knows where data comes from, how it was transformed, or who owns it. There is no visibility into data quality across the pipeline.

Timeline: 5-7 weeks | Modules: CDGC | CDQ | Tableau

Tableau DQ Operational Dashboard

CROSS-CLOUD

Leadership has no visibility into data quality. DQ issues are discovered after decisions are made, not before. No one can answer what the current data quality score is.

Timeline: 3-4 weeks | Modules: Tableau | CDGC | CDQ

Data360 Self-Service Analytics

DATA360

Business users depend on IT for every data question. They cannot explore, profile, or assess data quality on their own. Data literacy stays low because the tools are not accessible.

Timeline: 6-8 weeks | Modules: Data360 | CDGC | CDQ | Tableau

Agentforce Data Readiness

AGENTFORCE

Agentforce AI agents are only as good as the data they act on. Dirty data means wrong recommendations, incorrect case routing, and AI hallucinations based on duplicate or outdated records.

[FEATURED: AI READINESS]

Deploying Agentforce? Clean Your Data First.

[AGENTFORCE | FEATURED ACCELERATOR]

Agentforce Data Readiness

Agentforce AI agents are only as good as the data they act on. Dirty customer data means wrong recommendations, incorrect case routing, and AI hallucinations based on duplicate or outdated records. Before you deploy Agentforce across Sales, Service, or Marketing Cloud, Incept establishes a clean, deduplicated, and complete data foundation so your agents make accurate decisions from day one.

[WHY INCEPT]

Governance-First. Informatica-Powered. Salesforce-Focused.

We do not configure Salesforce. We govern the data that lives in it. Here is why organizations trust Incept with their most critical CRM data problems.

PLATFORM EXPERTISE

Informatica-Powered, Salesforce-Focused

We apply Informatica CDQ, MDM, CDGC, CDI, and MuleSoft to Salesforce environments. That means data quality and governance challenges are solved at the Informatica layer, with depth and precision that Salesforce-native workarounds cannot match.

SPEED TO VALUE

Pre-Built Accelerators, Not Custom Builds

Every engagement starts from a pre-built, pre-scoped, production-tested accelerator. We do not start from scratch. That means faster delivery, predictable timelines, and outcomes you can see in weeks rather than months.

FULL PLATFORM

Cross-Cloud Coverage

We work across Sales, Service, Marketing, Commerce, and Data Cloud. We understand the data flows between each cloud and where quality breaks down, because we have solved these problems across all of them.

DATA GOVERNANCE

Governance That Sustains Quality

Data quality fixes are temporary if there is no governance to sustain them. Every accelerator includes a CDGC governance layer: lineage, stewardship workflows, and DQ scorecards. Your data does not just get cleaned. It stays clean.

INDEPENDENCE

Platform-Agnostic Advisory

We are not a Salesforce reseller. We do not earn commissions on Salesforce licenses. Our recommendations are driven entirely by your data needs, not a platform relationship.

[CERTIFIED PRACTITIONERS]

Certified Across the Salesforce Platform

Incept practitioners hold active certifications across the Salesforce tracks most relevant to data architecture, integration, and
governance work.

Salesforce Certified Data Cloud Consultant

Data unification, identity resolution, and customer data activation across the Salesforce Data Cloud platform.

Salesforce Certified Integration Architect

Enterprise integration patterns, API design, and connected data architecture across Salesforce and external systems.

Salesforce Certified Application Architect

Data modeling, security architecture, and declarative design patterns for scalable Salesforce implementations.

Salesforce Certified Platform Developer

Custom development, Apex, and Lightning components for complex Salesforce data and automation requirements.

Salesforce Certified Administrator

Platform configuration, user management, data management, and process automation across Salesforce orgs.

Salesforce Certified MuleSoft Developer

API-led integration, data flow design, and connectivity between Salesforce and enterprise data systems.

[INTEGRATION ECOSYSTEM]

Salesforce Within Your Broader Data Stack

Salesforce does not operate in isolation. We design and implement the connections between your CRM and the rest of your data ecosystem, ensuring data flows cleanly in both directions.

[start with incept]

Start with 100 Hours. No Cost. On Your Salesforce Data.

Pick an accelerator. We configure it against your actual Salesforce environment. Real rules. Real integration. Real results. Before you commit to a full engagement.

Claim Your No Cost Pilot

Contract #: 47QTCA25D008H
SIN: 54151S
UEI: ZRQCNGVLKSF5