Trusted Customer Data. Across Every Salesforce Cloud.

Incept applies Informatica's data quality, MDM, and governance capabilities to Salesforce environments, solving the data problems that Salesforce implementation alone does not address. Every accelerator includes a No Cost 100 hour POC on your
actual data.
Talk to a Salesforce Data Expert
Talk to a Salesforce Data Expert
[EVERY ACCELERATOR INCLUDES]
100 Hours. No Cost. On Your Data.
Every accelerator in our catalog comes with a No Cost 100 hour POC, configured against your
actual Salesforce environment. Real rules. Real integration. Real results. Before you commit
to a full engagement.
[Accelerators]
Ready-to-Deploy
Accelerators for Every Salesforce Data Problem
Each accelerator is a pre-built, production-tested package combining Informatica IDMC capabilities with Salesforce integration. Scoped, configured, and delivered in weeks, not months. Across every Salesforce cloud.
CDQ Address Validation
SALES CLOUD
Bad addresses in Account and Contact records cause failed deliveries, inflated shipping costs, and unreliable territory assignments. Reps do not trust the data, so they maintain their own spreadsheets.
Timeline: 4-6 weeks  |  Modules: CDQ  |  CDI  |  CDGC  |  Tableau
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Email and Phone Validation Cleanse
SALES CLOUD
Invalid emails tank campaign deliverability and hurt sender reputation. Dead phone numbers waste rep time on outreach. Neither is caught by native Salesforce validation.
Timeline: 3-4 weeks  |  Modules: CDQ  |  CDI  |  CDGC
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Account/Contact Deduplication
SALES CLOUD
Duplicate accounts and contacts mean reps step on each other's deals, forecasts are inflated, and the same customer receives multiple outreach sequences.
Timeline: 5-6 weeks  |  Modules: MDM  |  CDQ  |  CDI  |  CDGC
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Lead-to-Account Matching
SALES CLOUD
New leads arrive but are not matched to existing accounts. Reps waste time researching. Marketing cannot attribute pipeline to existing accounts.
Timeline: 4-5 weeks  |  Modules: MDM  |  CDI  |  CDGC
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Customer 360 for Case Routing
SERVICE CLOUD
Service agents see fragmented customer data across multiple systems. They cannot tell if a caller is a VIP or what products they own, leading to transfers and repeat contacts.
Timeline: 6-8 weeks  |  Modules: CDI  |  MDM  |  CDQ  |  MuleSoft  |  CDGC
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Product Hierarchy Sync
SERVICE CLOUD
Product data in ERP does not match Service Cloud. Entitlements are wrong. Knowledge articles are not linked to the right product versions.
Timeline: 5-6 weeks  |  Modules: MDM  |  CDI  |  CDGC
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Audience Hygiene
MARKETING CLOUD
Marketing sends campaigns to dirty lists. Emails bounce, reducing sender reputation. Segmentation is based on duplicate or outdated contacts, wasting budget and skewing analytics.
Timeline: 4-5 weeks  |  Modules: CDQ  |  CDI  |  CDGC  |  Tableau
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Consent and Preference Hub
MARKETING CLOUD
Consent data is scattered across systems. A customer opt-out in one cloud does not propagate to others, creating GDPR and CCPA compliance risk.
Timeline: 6-8 weeks  |  Modules: CDGC  |  MuleSoft  |  CDI  |  Tableau
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Product Data Syndication
COMMERCE CLOUD
Product data is inconsistent between ERP, PIM, and Commerce Cloud. Customers see wrong descriptions or pricing. Product launches are delayed by manual data entry across systems.
Timeline: 6-8 weeks  |  Modules: MDM  |  MuleSoft  |  CDGC  |  CDI
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Supplier/Vendor Data Quality
COMMERCE CLOUD
Bad supplier data causes fulfillment errors, incorrect pricing, and compliance gaps. Duplicate vendor records lead to split purchase history and missed volume discounts.
Timeline: 5-6 weeks  |  Modules: CDQ  |  MDM  |  CDI  |  CDGC
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MuleSoft API-Led Connectivity Layer
CROSS-CLOUD
Each Salesforce cloud has its own point-to-point integration to IDMC, creating complexity. There is no reusable API layer. Adding a new cloud means starting from scratch.
Timeline: 6-8 weeks  |  Modules: MuleSoft  |  CDI  | CDQ  |  MDM  |  CDGC
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CDGC Governance Overlay
CROSS-CLOUD
Integrations exist but nobody knows where data comes from, how it was transformed, or who owns it. There is no visibility into data quality across the pipeline.
Timeline: 5-7 weeks  |  Modules: CDGC  |  CDQ  | Tableau
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Tableau DQ Operational Dashboard
CROSS-CLOUD
Leadership has no visibility into data quality. DQ issues are discovered after decisions are made, not before. No one can answer what the current data quality score is.
Timeline: 3-4 weeks  |  Modules: Tableau  |  CDGC  | CDQ
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Data360 Self-Service Analytics
DATA360
Business users depend on IT for every data question. They cannot explore, profile, or assess data quality on their own. Data literacy stays low because the tools are not accessible.
Timeline: 6-8 weeks  |  Modules: Data360  |  CDGC  |  CDQ  |  Tableau
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Agentforce Data Readiness
AGENTFORCE
Agentforce AI agents are only as good as the data they act on. Dirty data means wrong recommendations, incorrect case routing, and AI hallucinations based on duplicate or outdated records.
Timeline: 5-7 weeks  |  Modules: CDQ  |  MDM  |  CDI  |  CDGC  |  Tableau
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[FEATURED: AI READINESS]

Deploying Agentforce? Clean Your Data First.

[AGENTFORCE | FEATURED ACCELERATOR]

Agentforce Data Readiness

Agentforce AI agents are only as good as the data they act on. Dirty customer data means wrong recommendations, incorrect case routing, and AI hallucinations based on duplicate or outdated records. Before you deploy Agentforce across Sales, Service, or Marketing Cloud, Incept establishes a clean, deduplicated, and complete data foundation so your agents make accurate decisions from day one.
Timeline: 5-7 weeks  |  Modules: CDQ | MDM | CDI | CDGC | Tableau
[WHY INCEPT]
Governance-First. Informatica-Powered. Salesforce-Focused.
We do not configure Salesforce. We govern the data that lives in it. Here is why organizations trust Incept with their most critical CRM data problems.
PLATFORM EXPERTISE
Informatica-Powered, Salesforce-Focused
We apply Informatica CDQ, MDM, CDGC, CDI, and MuleSoft to Salesforce environments. That means data quality and governance challenges are solved at the Informatica layer, with depth and precision that Salesforce-native workarounds cannot match.
SPEED TO VALUE
Pre-Built Accelerators, Not Custom Builds
Every engagement starts from a pre-built, pre-scoped, production-tested accelerator. We do not start from scratch. That means faster delivery, predictable timelines, and outcomes you can see in weeks rather than months.
FULL PLATFORM
Cross-Cloud Coverage
We work across Sales, Service, Marketing, Commerce, and Data Cloud. We understand the data flows between each cloud and where quality breaks down, because we have solved these problems across all of them.
DATA GOVERNANCE
Governance That Sustains Quality
Data quality fixes are temporary if there is no governance to sustain them. Every accelerator includes a CDGC governance layer: lineage, stewardship workflows, and DQ scorecards. Your data does not just get cleaned. It stays clean.
INDEPENDENCE
Platform-Agnostic Advisory
We are not a Salesforce reseller. We do not earn commissions on Salesforce licenses. Our recommendations are driven entirely by your data needs, not a platform relationship.
[CERTIFIED PRACTITIONERS]
Certified Across the Salesforce Platform
Incept practitioners hold active certifications across the Salesforce tracks most relevant to data architecture, integration, and
governance work.
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Salesforce Certified Data Cloud Consultant
Data unification, identity resolution, and customer data activation across the Salesforce Data Cloud platform.
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Salesforce Certified Integration Architect
Enterprise integration patterns, API design, and connected data architecture across Salesforce and external systems.
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Salesforce Certified Application Architect
Data modeling, security architecture, and declarative design patterns for scalable Salesforce implementations.
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Salesforce Certified Platform Developer
Custom development, Apex, and Lightning components for complex Salesforce data and automation requirements.
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Salesforce Certified Administrator
Platform configuration, user management, data management, and process automation across Salesforce orgs.
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Salesforce Certified MuleSoft Developer
API-led integration, data flow design, and connectivity between Salesforce and enterprise data systems.
[INTEGRATION ECOSYSTEM]

Salesforce Within Your Broader Data Stack

Salesforce does not operate in isolation. We design and implement the connections between your CRM and the rest of your data ecosystem, ensuring data flows cleanly in both directions.
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[start with incept]
Start with 100 Hours. No Cost. On Your Salesforce Data.
Pick an accelerator. We configure it against your actual Salesforce environment. Real rules. Real integration. Real results. Before you commit to a full engagement.
Claim Your No Cost Pilot
Claim Your No Cost Pilot